Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Philips Experience / Showroom

The Philips Experience
The Philips Experience

Discipline: Interior Architecture

Discipline: Interior Architecture

The Philips portfolio is a diverse one, ranging from energy-saving light bulbs and vacuum cleaners to home theatre entertainment systems. The challenge was to create a retail environment that unites this diversity under a single brand impression, whilst providing an experience-centred environment where consumers not only get to know the company behind the brand, but also enjoy the sensorial benefits of the products offered. Inspired by a design attuned towards the marketing community of the business, the Philips Experience Showroom was conceived as a vehicle to demonstrate the intention of total brand articulation and experience-based marketing and communication.

Client / Manufacturer

Philips

Royal Philips Electronics
Eindhoven, Netherlands

Go to profile
Design

Philips

Philips Design
Eindhoven, Netherlands

Go to profile