Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The Philips portfolio is a diverse one, ranging from energy-saving light bulbs and vacuum cleaners to home theatre entertainment systems. The challenge was to create a retail environment that unites this diversity under a single brand impression, whilst providing an experience-centred environment where consumers not only get to know the company behind the brand, but also enjoy the sensorial benefits of the products offered. Inspired by a design attuned towards the marketing community of the business, the Philips Experience Showroom was conceived as a vehicle to demonstrate the intention of total brand articulation and experience-based marketing and communication.
Royal Philips Electronics