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The Philips portfolio is a diverse one, ranging from energy-saving light bulbs and vacuum cleaners to home theatre entertainment systems. The challenge was to create a retail environment that unites this diversity under a single brand impression, whilst providing an experience-centred environment where consumers not only get to know the company behind the brand, but also enjoy the sensorial benefits of the products offered. Inspired by a design attuned towards the marketing community of the business, the Philips Experience Showroom was conceived as a vehicle to demonstrate the intention of total brand articulation and experience-based marketing and communication.
Royal Philips Electronics