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This book was issued to support the repositioning of the AEG brand as a premium provider of household appliances. The communicative content involves a retrospective of the company’s innovative expertise and design competence, documented over a period of 80 years – including the current generation of appliances. The book simultaneously reveals the influence each respective zeitgeist had on the design and functionality of household appliances – viewed through the prism of the tradition-rich AEG brand.
AEG Hausgeräte GmbH
Wessel & Daum communications
Bruno Daum, Erich Jütten