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Form meets Function / Book

Form meets Function
Form meets Function

Discipline: Communication

Discipline: Communication

This book was issued to support the repositioning of the AEG brand as a premium provider of household appliances. The communicative content involves a retrospective of the company’s innovative expertise and design competence, documented over a period of 80 years – including the current generation of appliances. The book simultaneously reveals the influence each respective zeitgeist had on the design and functionality of household appliances – viewed through the prism of the tradition-rich AEG brand.

Client / Manufacturer

AEG

AEG Hausgeräte GmbH
Nürnberg, Germany

Marketingdirektor

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Design

Wessel & Daum communications

Wessel & Daum communications
Meerbusch-Büderich, Germany

Bruno Daum, Erich Jütten

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