Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Form meets Function / Book

Form meets Function
Form meets Function

Discipline: Communication

Discipline: Communication

This book was issued to support the repositioning of the AEG brand as a premium provider of household appliances. The communicative content involves a retrospective of the company’s innovative expertise and design competence, documented over a period of 80 years – including the current generation of appliances. The book simultaneously reveals the influence each respective zeitgeist had on the design and functionality of household appliances – viewed through the prism of the tradition-rich AEG brand.

Client / Manufacturer

AEG

AEG Hausgeräte GmbH
Nürnberg, Germany

Marketingdirektor

Go to profile
Design

Wessel & Daum communications

Wessel & Daum communications
Kreativ Direktor
Meerbusch-Büderich, Germany

Bruno Daum, Erich Jütten

Related content