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TicketBox, the Netherlands largest ticket agency, issues three different kinds of tickets: one for sports games, concerts, dance events and amusement parks, one for the KNVB (Royal Dutch Soccer Federation) and one for soccer games of the Dutch National Team. The objective for Fabrique was to redesign these three ticket types, giving them a contemporary look in line with TicketBox corporate identity, in case of the soccer tickets co-branded with the KNVB. Furthermore, the tickets needed the best possible protection against copying and illegal reproduction.
Fabrique gave the tickets both visible marks and marks that are invisible to the naked eye. For example, using a magnifying glass one can see micro patterns of soccer players or a cheering crowd. Fabrique also employed microscopically small texts, green fluorescent ink and a hologram of the TicketBox logo.
The Hague, Netherlands
Fabrique [design, communications & new media]