Lüften statt vergiften / Awareness campaign

This campaign aims to make young hookah-consumers aware of the dangers while smoking in closed rooms without any ventilation. Shishas (aka hookahs) use glowing coals that can pose a significant health hazard due to the dangerous carbon monoxide emitted when preparing and smoking shishas.
The campaign uses a rap-video to get in touch with the target group. It is provied on a microsite that also gives more information and helpful hints. Furthermore there are six postcards that play with typography on the front- and backside. They are distributed in cafés and pubs troughout Berlin with 66.000 copies.