Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

emma. / App


The first smart maternity underwear of its kind, emma. allows expecting mothers to keep track of both their physical health and that of their baby’s – in real time, all the time. Whenever emma. is being worn, the data collected through the small DNA sensor in the moisturising waistband goes straight to emma.’s corresponding support app. This allows quick and easy access to all health results and important health notifications, and to helpful guidance and support resources to help a woman through her pregnancy.


Miami Ad School Berlin

Miami Ad School Berlin
Berlin, Germany

Alexandra Erber,
Miami Ad School Europe

Danika Baker-Sohn,
Miami Ad School Europe