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emma. / App

emma.
emma.

The first smart maternity underwear of its kind, emma. allows expecting mothers to keep track of both their physical health and that of their baby’s – in real time, all the time. Whenever emma. is being worn, the data collected through the small DNA sensor in the moisturising waistband goes straight to emma.’s corresponding support app. This allows quick and easy access to all health results and important health notifications, and to helpful guidance and support resources to help a woman through her pregnancy.

University

Miami Ad School Berlin

Miami Ad School Berlin
Berlin, Germany

Alexandra Erber,
Miami Ad School Europe

Danika Baker-Sohn,
Miami Ad School Europe