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This strategic TV series is positioned to enter China's expanding market of projection TVs.
The series was developed in an attempt to pursue a design harmonizing with the interiors of residences in China, a country undergoing rapid modernization these days. We visited and surveyed the residences of certain projection TV users to investigate the trends in interiors and how the users were using projection TVs. Designers also accompanied the survey team and obtained first-hand information before developing the design.