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sieger insight no. 3 presents aesthetics as the future basis for design-oriented companies. Examples from the agency’s fields of work – industrial design, communication design, design management and PR/marketing – show how design can pave the way for the future. Featured case studies include the development of a range of nursing beds, high-quality comic merchandise, bathroom furniture for Alape and Duravit, and a new range of taps for Dornbracht. The layout has a stunning spaciousness, leaving the many photos space to breathe. With its striking, elaborately designed cover, the magazine stands out from the many corporate publications on the market. It was made using natural paper with added metallic particles manufactured by the handmade paper producer Gmund. The magazine is published in two languages and has a circulation of 4,500 copies.