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team Adoo / childcare product

team Adoo

Smartphone has been spread rapidly all over the World. Kids under 10 years old opened new generation of whom have never been apart from (mostly parents') smartphone from when they were 2-3 years old. They have been given smartphone for the means of babysitting. But as a result, kids' smartphone addiction rate increased drastically. There are some existing solutions for this (e.x. Youtube kids, iPhone screentime), but most of them aim to regulate kids from parents' perspective of view.
Then what about kids'? We hoped Adoo, the smartphone fairy, which has same perspective as kids, can encourage kids to self-regulate the usage of smartphone.


Yonsei University

Yonsei University
College of Human Ecology
Seoul, South Korea

Nao Lee,
Yonsei University

Jung Young Soo,
Yonsei University