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Goodtruck's goal is to reduce global food waste while fomenting education, health and well-being of all. It's a social project that brings the logic of conscious consumption to young people and adults. We save great amounts of fresh food that would be wasted; we teach about the socio-environmental impact of our choices through experience-driven dynamics; prepare vegan nutritious meals; meditate and connect; and with a network of existing foodtrucks we serve high quality meals to about 300 homeless and vulnerable people per action. We created Brazil's first food product line made with fruits that would go to waste, which funds the project.