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IJM Deutschland / Stop slavery

IJM Deutschland
IJM Deutschland

ON THE DARK SIDE

IJM Deutschland e.V. is the German branch of the international human rights organisation International Justice Mission. It fights worldwide against lawlessness and enslavement of poor people – using judicial means. In order to position the organisation even more strongly as an "anti-slavery organisation", all previous core messages were concentrated on one topic and made into a campaign tag in 2017. "Stop Slavery" is the bold call, reinforced with a shocking number: worldwide more than 40 million people live as slaves. The image concept visualises the existence of these slaves in the shadows of society.

Client / Manufacturer

JoussenKarliczek GmbH & Co.KG

JoussenKarliczek GmbH & Co.KG
Schorndorf, Germany

Design

JoussenKarliczek GmbH & Co.KG

JoussenKarliczek GmbH & Co.KG
Schorndorf, Germany