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iF SOCIAL IMPACT PRIZE

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The Power of Folk Art / Social Innovation Project

In the industrial age, folk art is a new productive force. Folk art reconnects the relationship between people, things and social organizations, activates traditional communities, and people complete the intergenerational inheritance of culture in the process of skill acquisition. At the same time, folk art is not ancient. It maintains communication with the new world; the team has gained and continually confirmed the above experience in the process of launching and practicing the project, which is a magical force that needs to be awakened by the folklore and craftsmen who are marginalized by the city and industry.

Client / Manufacturer

Guangzhou Academy of Fine Arts

Guangzhou Academy of Fine Arts
广州美术学院
广州市, China

Client / Manufacturer

Guangzhou City Polytechnic

Guangzhou City Polytechnic
广州城市职业学院
广州市, China

Design

Guangzhou City Polytechnic

Guangzhou City Polytechnic
广州城市职业学院
广州市, China