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Walk of Shame / awareness on human trafficking

The Walk of Shame is an interactive and social campaign to educate about forced prostitution. The main element of the campaign are traces from the milieu: the victim of human trafficking (in this case a woman), the pimp and the clients. The tracks meet and represent different situations. There are typographical elements that objectively refer to the theme and provide a framework for the campaign.
The interaction takes place by walking in the tracks that are sprayed on the ground. This allows passers-by to become part of the campaign. The image of the trail is not only a means of interaction, but also a symbol for the theme becoming visible.

Client / Manufacturer

Ulrike Bruchhaus

Ulrike Bruchhaus
Kommunikationsdesign
Aachen, Germany

Design

Ulrike Bruchhaus

Ulrike Bruchhaus
Kommunikationsdesign
Aachen, Germany