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The number of stray cats has increased in South Korea but there is very little public support for helping these animals. In collaboration with the national pet shop chain Molly’s Petshop, an eco-friendly solution provides over 2,000 cat shelters by collecting padded clothes and upcycling them into portable cat shelters. Inspired by the hooded shape of igloos, the design uses an easy-to-assemble dome shape with bowls for food and water. An accompanying campaign lets people know that the shelters were given away for free at all Molly’s Petshop branches to customers who voluntarily bought food for stray cats in December 2017.
Cheil Worldwide
Seoul, South Korea
Cheil Worldwide
Seoul, South Korea
Cheil Worldwide
Seoul, South Korea
Cheil Worldwide
Seoul, South Korea
Cheil Worldwide
Seoul, South Korea
YIGIL Co., Ltd.
Bucheon-si, South Korea
Kookmin University
Seoul, South Korea