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Finde-dein-Isarherz / A city nature treasure hunt for fun & environment

During summer 2018 the participatory "Finde-dein-Isarherz" project invited visitors to Munichs river Isar to look for heart-shaped pebbels on the the urban riverbanks and drop them off at designated collection points.
The final event at "Museum Mensch und Natur" provided an all-round Isar program. More than 400 donated "Isarhearts" for sale, the 25 most beautiful ones being auctioned.
"Finde-dein-Isarherz" is a surprising loop idea: take something to give something back.
It was carried out fully non-profit, financed through a crowdfunding. All proceeds are given to "Deine Isar e.V.", an organisation caring for the preservation of the Isar.

Client / Manufacturer

diedahme

diedahme
münchen, Germany

Design

diedahme

diedahme
münchen, Germany