Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Ukids / Children's entertainment platform

Ukids
Ukids

Discipline: Communication

Discipline: Communication

Ukids is an entertainment platform for very young children (and their families). The company's creative logomark invokes the image of a "Happy Elf," a human-shaped supernatural being with magical powers. The face of the elf takes the shape of the English letter U, which doubles as an expressive stand in for the elf's eyes. The Happy Elf logomark represents a child's naughty, cute and playful side, unlike most kids' brands, which usually adopt a more conservative approach. Ukids, however, uses this adorable little demon image to represent children's infinite creativity, which in turn gives the brand vitality and a distinct personality.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

UYoung Culture & Media Co., Ltd.

UYoung Culture & Media Co., Ltd.
Beijing, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

Go to profile