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The Shanghai Planetarium's logomark encourages people to consciously observe the cosmos in its entirety. The logo's three circles symbolize the ancient Taoist cosmology and philosophy: "The Three gives birth to all universal things." Thus, the number three is understood as a basis for an in-depth exploration and understanding of the origins of the universe. Seen from above, the planetarium bears the shape of three spheres, another inspiration behind the iconic graphics of the logo. The branding also uses the color starlight blue, which symbolizes technology, the future, and exploration.
Shanghai Science&Technology Museum
Dongdao Creative Branding Group