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VIBE is a music service that recommends a customized playlist based on individual preferences. The heart symbol in VIBE carries great significance as it represents the user’s love for each song, and is the key feature when customizing personal preferences. By combining this heart with an equalizer, LINE Plus created the VIBE symbol. The dynamic rhythm and diverse colors representing various user personalities are applied to various online and offline media providing a consistent user experience. What differentiates VIBE from the rest is having both figurative and functional features.