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Mario's Goal / Online video

Mario's Goal

Discipline: Communication

Discipline: Communication

Most people in Germany expected Mario Götze, who shot Germany to the Football World Cup Championship in Brazil, to play again in the 2018 World Cup. However, after a rocky season, he wasn't nominated by Germany's head coach Jogi Löw. Samsung as a sponsor of both Germany's national football team and Mario Götze chose to stand by the famous midfielder, telling the story of his personal defeat in an unusually honest way. And, by doing so, also conveyed Mario's personal message to the whole nation: that he will do everything in his power to come back stronger than ever.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Germany
Schwalbach, Germany

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Design

CHEIL Worldwide

Cheil Germany GmbH
Schwalbach, Germany

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