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The all-new BMW 3 Series Sedan. / Car

The all-new BMW 3 Series Sedan.
The all-new BMW 3 Series Sedan.

Discipline: Product

Discipline: Product

BMW’s new 3 Series Sedan showcases the modern, dynamic character of the company's new design language, with precisely drawn lines and strikingly contoured surfaces. The large BMW kidney grille and the headlights leading off it are dominant themes of the front end of the car. Their familiar two-way split is emphasised by an eye-catching notch in the front apron that rises up into the headlight contour. The brand’s new design language brings a clear arrangement of surfaces to the interior. This accentuates the spaciousness of the cabin and, together with the cockpit’s focus on the driver, enhances concentration on the road.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BMW Group

BMW Group Design
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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