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WeChat Scan&Go / Retail scanning app

WeChat Scan&Go
WeChat Scan&Go

Discipline: Service Design

WeChat Scan&Go
WeChat Scan&Go

Discipline: Service Design

In the last decade, the retail environment in China has been transformed beyond recognition, both in terms of choice and comfort. However, one inconvenience has stubbornly persisted: the long checkout lines at major supermarkets during peak customer flow periods (mainly after work and at weekends). Thanks to WeChat, China's premier social media app (over 1 billion monthly active users), that hassle can now be a thing of the past. The multipurpose app includes a code scanning feature that turns every smartphone into a virtual checkout counter. Just scan, pay and go. No need to queue. It's as simple as that.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context. All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best.
Gold Statement
Client / Manufacturer

Tencent Technology (Shenzhen) CO., LTD

Tencent Technology
(Shenzhen) Co., Ltd.
Shenzhen, China

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Design

WeChat Pay

WeChat Pay
Shenzhen, China

Ying Zhang, Zhijun Geng, Runzeng Guo, Jiayu Huang, Zhenjie Bai, Ming Zuo, Zhongfang Lv, Yin-Kai Lee, Jun Yuan, Yaode Huang, Hang Zhou, Bowen Chen, Shuai Shao, Tinging Ye, Liu Yang