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Vodafone - The Giga Square / Trade fair presentation

Vodafone - The Giga Square
Vodafone - The Giga Square

Discipline: Interior Architecture

Discipline: Interior Architecture

The Giga Square is a design concept created for Vodafone’s trade show presentation at CeBIT 2018. The concept stretches over 6,000 square meters and features a wide variety of showcases, interactive exhibits, and hands-on event formats to display how the Vodafone network can improve our lives today and in the future. Two cubic halls host the topics New Work and New Life. In contrast to Vodafone's previous exhibition formats which worked with large black cordoned off areas, the Giga Square focuses on openness: Inviting, light-flooded, accessible to everyone. It turns visitors into participants and rethinks the concept of trade show itself.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Vodafone GmbH

Vodafone GmbH
Düsseldorf, Germany

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Design

MUTABOR

MUTABOR
Hamburg, Germany

Gerd Hermes (Creative Direction Architecture), Hilka Richter (Senior Designer Architektur), Beate Pasdzior (Architectural Draftsman), Yanbo Dai (Design), Nina Wiemer (Executive Creative Director), Eva Dittberner (Project management), Grit Ruschinzik (Senior Designer Architecture), Felix Stiboy (Senior Designer Architecture), Ben Erben (Creative Direction Communication), Jonas Möllenbeck (Art Direction Communication), Miriam Keil (Design), Jan Görlitz (Art Director Architektur)

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