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7UP Vintage Pack 2018 / Limited-edition packaging

7UP Vintage Pack 2018
7UP Vintage Pack 2018

Discipline: Packaging

Discipline: Packaging

The 7UP vintage cans, available outside the U.S., were created to reference the brand’s history in a bold and contemporary way. PepsiCo created a visually rich and engaging platform for the brand to tell a unique and totally 7UP story. Each piece of artwork was inspired by the people, culture and aesthetic of 7UP over the decades. The six commemorative can designs were created in collaboration with different artists with unique styles and perspectives, to highlight the quirky and original nature of 7UP. Inspired by 7UP art from different eras, these cans show that through the years, it’s always felt good to be you.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, North America, South America, Specific country/region: Outside the U.S.

  • TARGET GROUPS Consumer / User

Client / Manufacturer


Purchase, NY, United States

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PepsiCo Design & Innovation
New York, NY, United States

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