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Brisk x Marvel Studios: Wakanda Forever Ltd Ed / Limited-edition packaging

Brisk x Marvel Studios: Wakanda Forever Ltd Ed
Brisk x Marvel Studios: Wakanda Forever Ltd Ed

Discipline: Packaging

Discipline: Packaging

To celebrate Marvel Studios’ Black Panther premiere, PepsiCo launched a limited-edition package that combines ultra-premium technologies with a unique and memorable product design that's authentically relevant to the Brisk brand. A magnetic carton with fully-printed, HiLight – Smart LED® lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed attachment inspired by his iconic mask. The can’s textured effect was achieved with a UV LED direct object printer and brings the character’s costume to life.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

PepsiCo

PepsiCo
Purchase, NY, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

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