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The Packing for Rokid Me / Molded pulp packaging

The Packing for Rokid Me
The Packing for Rokid Me

Discipline: Packaging

Discipline: Packaging

Rokid Me's inspiration comes from a droplet, and the design aim was to capture the moment when the droplet falls. The raised shape of the packing seems ready to burst open and conveys a sense of anticipation. Unlike traditional packaging structures, the air is sealed in the package by double-layer paper pulp design, which acts as a cushioning material – it can easily resist the impact caused by the 1.5-meter drop. Moreover, the full molding manufacturing method greatly reduces manual work, and costs are reduced by 20% compared with traditional gift box packaging.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rokid

Rokid
Hangzhou, China

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Design

Rokid

Rokid
Hangzhou, China

Chengkan Lyu, Jian Xu, Gangying Du

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