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Sensodyne Daily Care Toothbrush / Low-cost toothbrush

Sensodyne Daily Care Toothbrush
Sensodyne Daily Care Toothbrush

Discipline: Product

Discipline: Product

The new Sensodyne Daily Care toothbrush is designed to be more affordable so that people with sensitive teeth in India can still have access to Sensodyne’s toothbrush range. The brush itself uses only 9 grams of plastic, made possible by scalloping the rear of the handle. This combined with the constant wall thickness makes for reduced material usage and machine cycle times, providing a very economical premium-brand toothbrush for the Indian market.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Specific sub-group: Low income Indian Market

Client / Manufacturer

GlaxoSmithKline

GlaxoSmithKline
Brentford, United Kingdom

Design

DCA Design International

DCA Design
Warwick, United Kingdom

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