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Original Design Fashion Week (Shenzhen) / Fashion branding

Original Design Fashion Week (Shenzhen)
Original Design Fashion Week (Shenzhen)

Discipline: Communication

Discipline: Communication

Original Design Fashion Week (ODF), held in Shenzhen, China, aims to be a major influencer of future fashion trends. ODF offers the most commercially valuable, international fashion week brand for independent fashion designers. ODF’s visual identity offers a unique visual experience. Its flexible, innovative and dynamic graphics demonstrate the communicative power of strong design paired with materials. The branding is a source of multidimensional inspirations, portraying ODF’s human-oriented design sense as a “source of fashion”. ODF is not only about strong aesthetics. The event also strives to offer an innovative and original fashion design business platform and value chain.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME Other duration: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Shenzhen Original Design Fashion Week

Shenzhen Original Design Fashion Week
Shenzhen, China

Design

Shenzhen Luyao Culture Media Co., Ltd.

Shenzhen Luyao Culture Media Co., Ltd.
Shenzhen, Guangdong, China

Design

Shenzhen Sandulixian Design Ltd.

Shenzhen Sandulixian Design Ltd.
Shenzhen, Guangdong, China

Wei Yaquan, Shi Zhangchi, Wu Jieyong, Xu Lixian, Zhang Tao, Lin Liang, Chen Xiaozhong

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