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MoKe Experience Pavilion / Pop-up exhibition and store

MoKe Experience Pavilion
MoKe Experience Pavilion

Discipline: Interior Architecture

Discipline: Interior Architecture

Moke is a new brand of ink for the young generation of literati. Update Studio is creating a brand new flash store for the inks, and intends for the space to be a place to experience the culture of the ink brand. Focusing on the nature of ink, designers have created four experience places of smell, hearing, touch and taste respectively, and combined with the strong visual impact to convey the brand concept of Moke to consumers from multiple dimensions. The new five-sense space experience not only helps the brand strengthen consumers' cognition, but also makes them feel the brand temperament and the Eastern aesthetics represented by it.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MoKe Experience Pavilion

MoKe Experience Pavilion
Beijing, China

Design

Update Studio

Update Studio
Shanghai, China

Zhou You, Cao Liang

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