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instax SQUARE SQ20 / Instant camera

instax SQUARE SQ20
instax SQUARE SQ20

Discipline: Product

Discipline: Product

The instax Square SQ20 is a successor of the instax SQ10, with CMOS image sensor and digital image processing technology to enjoy square format photos easily and creatively. It has inherited three acclaimed features: beautiful photos taken in the dark or at close/long range; various modes of image editing and processing before/after shooting; and an iconic design for ultimate usability. The three new features are the first zooming function (4.0 x) in the series; the function to select and print the best shot from video shootings; and a simpler but more stylish and iconic design with improved grip.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Masayuki Sakai , Rina Fujino

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