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BENQ M300 is an elegant and compact phone with U-shape embedded design combining metal and plastic materials in a simple style to coherent the meet the opposite design concept. In the light of user operation, the call button is designed in the simple streamline shape to enable fingers to rest on phone (keypad side) without activating keys by mistake. To meet the requirements of both environmental protection and cost consideration, M300 is designed to make use of recyclable materials with without applying spray paint but leaving primary colors on the product design. The CSTN-LCD with 65000 colors and 28 x 128 pixel resolution is used for the main display is used for the main display. The "Transmissive Micro Reflectance" technology enables its quality color screen and brightness to display the same effect as TFT screen.