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The BenQ P31, an outstanding product that unites both fashion and digital technology, is designed to represent the fine quality and taste of professionals. Besides the powerful integrated digital functions, the BenQ P31 is a transformation from cold-feeling technological product to a product of personal style and fashion. The Antenna is hidden ingeniously to present a design that is more solid and complete. Both touch screen and keypads can be used depending on personal dialing style. Suitable picture button location and holding point allows the user to enjoy the comfort similar to traditional cameras when the phone is held horizontally. The P31 combines communication, personal digital assistant and digital imaging ingeniously to provide an excellent design that meets both business demands and fashion.