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Travel lighter with Yellow Balloon / Branding and CI

Travel lighter with Yellow Balloon
Travel lighter with Yellow Balloon

Discipline: Communication

Discipline: Communication

The idea of traveling overseas is meanwhile less intimidating and more accessible for many Koreans. However, organizing a trip is a tedious task, with travelers forced to sift through a clutter of information and prices. Yellow Balloon, one of the leading travel agencies in Korea, wanted to infuse their CI with their core value, that travel can be easy and approachable, and bring back the thrill of planning for a trip. The graphics of a yellow balloon on a white cloud sends a light, friendly message. The transformable cloud also stimulates the imagination by morphing into shapes representing popular countries to visit.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yellow Balloon

Yellow Balloon
Seoul, South Korea



Interbrand Seoul
Seoul, South Korea

Uzin Hwang Hajin Jung Yu Kyung Jeon Claudia Kwon Ryan Kim Hui Kyeong Yu Jackie Lim Saeyol Choi Yeeun Kim Hanbyeol Shin

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