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FUJIFILM X-H1 / Digital camera

FUJIFILM X-H1
FUJIFILM X-H1

Discipline: Product

Discipline: Product

FUJIFILM were striving to align the design with the X Series concept of maximizing the essence of the camera, while also introducing its unique presence as a new category model and achieving usability under any conditions. With a shape defined by its sharp edges, the camera looks and feels solid and dynamic, qualities associated with professional tools. Every detail was meticulously designed, such as the front-and-back grip, which provides the optimal balance with the telephoto lens in the X Series, a dial for easy operability, even when wearing gloves, and a vertical grip for a sense of unity with the camera body.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Masazumi Imai , Nanae Sakuma

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