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Oral-B Vitality 100 / Electric toothbrush

Oral-B Vitality 100

Discipline: Product

Discipline: Product

The Oral-B Vitality 100 is the new entry-level model in electric oral care. Thanks to the ergonomic handle with the distinctive dot-textured surface, the toothbrush sits comfortably and securely in the hand during use. Contrasting colors and a distinct design appeal to users of all ages. The 2D cleaning technology with oscillating and rotating movements removes plaque better and more effectively than a manual toothbrush.


  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Procter & Gamble

Procter & Gamble Service GmbH
Kronberg im Taunus, Germany

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Braun GmbH

Oral-B Design Team
Kronberg im Taunus, Germany

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