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LAI SHI-GANG 919 Classic Liquor / Liquor packaging

LAI SHI-GANG 919 Classic Liquor
LAI SHI-GANG 919 Classic Liquor

Discipline: Packaging

LAI SHI-GANG 919 Classic Liquor
LAI SHI-GANG 919 Classic Liquor
LAI SHI-GANG 919 Classic Liquor
LAI SHI-GANG 919 Classic Liquor
LAI SHI-GANG 919 Classic Liquor

Discipline: Packaging

Lai Shi-gang is the inheritor to a family liquor business that traces its foundation to Qing Dynasty (1636–1912). In 1929, Lai’s brothers rebuilt the family distillery. The hand-painted image of the distillery building is featured on the label. Inspired by newspapers from the Republic of China and Chinese Calligraphy, and using black and white classic color and advertising typesetting juxtaposed with traditional red seals, the label suggests the eras spanned by the product. Chinese liquor packaging rarely dares to use such a simple design and is mostly rich in color and motif stacking. Precisely because it uses a classic design, this packaging suggests the rich pedigree of the product.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration: 5 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

GUIZHOU LAISHIGANG LIQOUR CO.,LTD.

LAISHIGANG LIQOUR CO., LTD.
Qiannan State, Guizhou, China

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Design

GUIZHOU LAISHIGANG LIQOUR CO.,LTD.

LAIFEIYA LIQUOR CO., LTD.
GuiYang, China

Feiya Lai

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Design

DAS brand DESIGN

DAS brand DESIGN
Beijing, China

Shuai Lu