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Seoul Design Week / Key visual

Seoul Design Week
Seoul Design Week

Discipline: Communication

Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week
Seoul Design Week

Discipline: Communication

Seoul Design Week is a festival held in the iconic Dongdaemun Design Plaza, designed by architect Zaha Hadid. Designers and citizens all over Seoul come together to discuss approaches for designs that contribute to society. The event's key visual, an energetic, evolving SDW (Seoul Design Week) undergoes multiple transformations for the event's various conferences, exhibitions, auditions, educational events, and performances. The theme of SDW is "discovering a better life through design." The variations of the SDW logo serve as a consistent motif that expresses a vigorous brand image experience.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME Other duration: 3 months

  • TARGET REGIONS Specific country/region: KOREA

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Seoul Design Foundation

Seoul Design Foundation
Jongno-gu, Seoul, South Korea

Design

KORNERSTONE CREATIVE

KORNERSTONE CREATIVE
Gangnam-gu, Seoul, South Korea

Jin-ho Choi

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