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Porsche - Slush 2017 / Exhibition and event

Porsche - Slush 2017
Porsche - Slush 2017

Discipline: Communication

Discipline: Communication

Slush is an event held in Helsinki, Finland to showcase start ups and attract investment. At the 2017 edition, Porsche presented itself in a novel, innovative way, with openness being its leitmotif. The company's dynamic stand focused on people and their thoughts about sustainability and mobility. Porsche staff wore casual clothing, easy-going conversations were the talk of the day, all combining to create a relaxed atmosphere. Sustainable materials such as seats made of recycled skateboards underscored this new facet of the venerable car brand. The architecture opened the space and transformed it into a meeting place. Carpool Content provided a burst of Adrenalin with embedded media that encouraged conversation. The discussions inside the vehicles were broadcast at the stand. Porsche achieved its main goal: a focus on creativity and innovative thinking.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Other target groups: Young start-ups (age 20-35)

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart-Zuffenhausen, Germany

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Design

Copyright Communications GmbH

Copyright Communications GmbH
Frankfurt am Main, Germany

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