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Hyundai Pavilion 2018 Pyeongchang Winter Olympics / Brand experience space

Hyundai Pavilion 2018 Pyeongchang Winter Olympics
Hyundai Pavilion 2018 Pyeongchang Winter Olympics

Discipline: Interior Architecture

Discipline: Interior Architecture

The darkest building on earth, the Hyundai Pavilion at the 2018 Pyeongchang Winter Olympic Games brings the brand vision of future mobility to a physical space to convey the story of its fuel cell technology through three unique experiences; Universe, Water, and Hydrogen. Hyundai is the world’s first automobile manufacturer to have pioneered fuel cell electric vehicles. The challenge is how to communicate to the global audience about the technology, translating something highly technical and scientific into something less unfamiliar and simple. Hyundai moved the universe to Pyeongchang for everyone to experience the future of a hydrogen society.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: World Audience (all of the above)

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

Go to profile
Design

Asif Khan Ltd

Asif Khan Ltd
London, United Kingdom

Idea Creation / Production

Design

INNOCEAN Worldwide

INNOCEAN Worldwide
Seoul, South Korea

Idea Creation / Production

Go to profile
Design

why do birds GmbH

why do birds GmbH
Berlin, Germany

Sound design

Design

iart ag

iart.ch
Base, Switzerland

Idea Creation

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Design

GL Associates

GL Associates
Seoul, South Korea

Production