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LOUNGE Brand Identity / Brand identity

LOUNGE Brand Identity
LOUNGE Brand Identity

Discipline: Communication

Discipline: Communication

LOUNGE’s brand identity offers customers new visuals. The graphics use gold lines that represent taste, flavor and preference, an expression of the company's main message: creative taste and relaxation. The sophisticated shapes of the various symbols created with the gold lines connote intense flavor, a diversity of preferences, and enjoyment. The brand identity also includes symbols for curious, enjoyable, and attractive, the three core values LOUNGE wants to convey to customers. Each is represented by one of the branding's three gold-line graphic styles: Line, Color Split, and Pattern.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Seoul, Republic of Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LOUNGE

LOUNGE
Seoul, South Korea

Design

FRUM INSIGHT Inc.

FRUM INSIGHT Inc.
Seoul, South Korea

Chang-Ho Han (Art/Creative Director), Ji-Won Ryu, So-Jeong Im (Designers), Eun-Young Choi (Project Manager)

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