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Deutschland Multicolor / Flag design

Deutschland Multicolor
Deutschland Multicolor

Discipline: Communication

Discipline: Communication

Today, social changes and a rightward shift are making it increasingly difficult for many Germans to wave their national flag. In light of this new political atmosphere, the agency "design for human nature" has created a way to show Germany's colors with an alternative to the traditional flag, called the "Deutschland Multicolor." As an expression of a friendlier and more open-minded Germany, the flag expands on the national colors, using five equally divided colors that express warmth and harmony. The flag is a new symbol for a more tolerant, relaxed and joyous Germany. The flag‘s symbolism not only refers to Germans and Germany; it is also a multicolored statement of support for human diversity.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: every region

  • TARGET GROUPS Other target groups: everyone

Client / Manufacturer

design for human nature

design for human nature GmbH
Hamburg, Germany

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Design

design for human nature

design for human nature GmbH
Hamburg, Germany

Florian Schoffro

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