Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Genesis Gangnam / Car showroom

Genesis Gangnam
Genesis Gangnam

Discipline: Interior Architecture

Genesis Gangnam

Discipline: Interior Architecture

The Genesis brand is a promise of a new way of automotive luxury. To deliver that promise, we moved away from creating a typical automotive showroom and aimed to provide a unique and tailored experience for all visitors. Unlike typical automotive showrooms surrounded with glass windows, only small portions of Genesis Space are visible from the outside. Not only does it arouse visitors' curiosity about the place itself, it is built this way to maximize the private and personal setting to enhance the interaction between the customer and the product.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

Go to profile
Design

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

Sungwon Jee Young Jang Jumi Kim Seojin Kim Joohyung Jeon Yoonhyue Kim Boreum Lee

Go to profile
Design

OMA

OMA
Rotterdam, Netherlands

Samir Bantal Shinji Takagi

Design

INNOCEAN Worldwide

Innocean
Seoul, South Korea

Jungsoo Son Dongchan Kim Yongbo Shim Hyejoo Son

Go to profile