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Baskin Robbins X Craig & Karl Collaboration / Food branding and packaging

Baskin Robbins X Craig & Karl Collaboration
Baskin Robbins X Craig & Karl Collaboration

Discipline: Communication

Discipline: Communication

Few things bring people together like the simple deliciousness of ice cream. Recognizing the enduring power of ice cream to unite, Baskin Robbins Korea set out on a mission to enliven its brand narrative. Revamped by Craig & Karl’s distinctive combination of bold colors, strong geometric patterns and unwavering optimism, Baskin Robbins Korea now embraces the dynamic and progressive spirit of today’s youth—one that connects seamlessly with the brand’s young clientele in a hip, upbeat, and playful way. The new packaging and branding design brings an infectious energy and sense of playfulness to Baskin Robbins locations, a tribute to its younger clientele, which they in turn find inspiring.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BR Korea

B-R Korea Co., Ltd.
Seoul, South Korea

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Design

BR Korea

B-R Korea Co., Ltd.
Seoul, South Korea

Jongsool Lee (Creative Direction), Seokyun Im, Jiyeon Na, Hyerin Kim (Graphic Design) Craig & Karl (Artwork)

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