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Few things bring people together like the simple deliciousness of ice cream. Recognizing the enduring power of ice cream to unite, Baskin Robbins Korea set out on a mission to enliven its brand narrative. Revamped by Craig & Karl’s distinctive combination of bold colors, strong geometric patterns and unwavering optimism, Baskin Robbins Korea now embraces the dynamic and progressive spirit of today’s youth—one that connects seamlessly with the brand’s young clientele in a hip, upbeat, and playful way. The new packaging and branding design brings an infectious energy and sense of playfulness to Baskin Robbins locations, a tribute to its younger clientele, which they in turn find inspiring.