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Samyang Corporation Identity Renewal / Corporate identity and branding

Samyang Corporation Identity Renewal

Discipline: Communication

Discipline: Communication

Samyang Group specializes in material technology in food, chemicals and biopharmaceuticals. The company's corporate vision calls for “a company that makes life more affluent and convenient.” The redesign of the new Samyang logo is a reconstruction of the group's brand concept, "life's ingredients," combined with the three colors of light. The blue dot in the logo represents an apostrophe, symbolizing Samyang's material technology applied to diverse products. The red and green dots represent a double quotation mark, a reference to Samyang employees communicating with customers. The goal of this CI and branding project is to transform the brand's static image into a broader, more dynamic one.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samyang Holdings

Samyang Holdings
Seoul, South Korea

Design

Samyang Holdings

Samyang Holdings
Seoul, South Korea

design team

Design

NAMED STUDIO

Named Studio
Seoul, South Korea

Go to profile
Design

Sodiumpartners

Sodiumpartners
Seoul, South Korea