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Lev Friskt is an everyday activity app for everyday people. It’s designed to motivate everyone to reach the daily activity levels – 30 minutes a day – recommended by the World Health Organization. This is particularly important as most people overestimate how active they are. If people are more active they reduce their risk of dying from heart failure or suffering from Alzheimer’s disease. Healthier people also mean less lost production days at work and lower societal health costs. Lev Friskt uses a combination of activity tracking, gamification and activity tips to get people moving more and keep them motivated and active.