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Passat / Passat Variant / Passenger car

Passat / Passat Variant
Passat / Passat Variant

Discipline: Product

Discipline: Product

The new Passat stands for the new orientation of Volkswagen design: Dynamic becomes a strong design theme represented by upwardly sloping lines and spanning curves. The surfaces of the Passat live off the controlled interchange between concave and convex surfaces. With this interchange of forms, the Passat creates increased emotion which harmonises brilliantly with the dynamic lines. The new face of Volkswagen is a concise symbol for the brand’s identity. From the bonnet, a V theme develops – lines run downwards together over the front, so creating the frame for the new shield-shaped radiator grille. The form and graphic of this element is emphasised by its representation in chrome. The headlights are very significant for the identity: In the new Volkswagen face, the geometrically unique shape of the circle is held by a trapeze which becomes a part of the body sculpture with a three-dimensional transition from the front to the main part of the body.

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

Volkswagen

Volkswagen-Design
Wolfsburg, Germany

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