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Anormal / Brand identity

Anormal
Anormal

Discipline: Communication

Discipline: Communication

Anormal takes a close look at customers’ lives, searches for what values are needed today, identifies what customers find inconvenient, and provides solutions. The company was especially concentrating on what customers need, but realized that a new brand identity should also include what is really happening in a customer's life. In line with the Anormal brand philosophy, the brand identity redesign moves from a product focus to a brand focus. The new branding is built around the core concept "Suggestion of Life Scent," which promotes a new lifestyle and uses various familiar feelings and emotions to enhance everyday life.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Summer

Summer
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jangsoon Choe, Bohyun Kook, Jisu Kim, Tyodi Lee, Hyeri Yoo, Raymond Jang, Daniel Kim

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Design

Summer

Summer
Seoul, South Korea

Jeongin Kim, Sangvin Lee, Seounsuk Lee, Jin Lee, Hyeonyeol Koh, Sojeong Lee, Jinsol Kim, Ohrion