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LG Global Shop Identity 3.0 Guidelines Book / Brand identity guidelines

LG Global Shop Identity 3.0 Guidelines Book
LG Global Shop Identity 3.0 Guidelines Book

Discipline: Communication

LG Global Shop Identity 3.0 Guidelines Book

Discipline: Communication

LG Electronics initiated a new brand project to accelerate its premium brand image. LG's goal was to refine it's brand communication structure to more effectively express LG's brand vision, "Life's Good," through a candid analysis of the company's position in the market. These efforts led to the creation of LGness, a new communication framework that the manufacturer wants to implement as a new standard for its stores . The "LG Shop Identity Guidelines 3.0" is a summation of these standards, LG's way of sharing its new LGness-based brand values and strategic goals with its retail outlets.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Specific sub-group: LG global in-store marketing managers

Client / Manufacturer

LG Electronics

LG Electronics
Seoul, South Korea

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Design

HS Ad

HS Ad
Seoul, South Korea

Hanbok Lee, Hyunhee Shin, Hyerin Park, Eunsung Kim, Katie Heo

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Design

LG Electronics

LG Electronics
Seoul, South Korea

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