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The Coming One / Brand identity

The Coming One
The Coming One

Discipline: Communication

Discipline: Communication

The Coming One is a collaborative idol audition program between Tencent Video and wajijiwa. In the early phases, participants tried to set themselves apart, but they did not have distinctive brand identities, making the show feel disconnected. A new brand strategy was needed to differentiate The Coming One from other audition shows and clarify the structure of the program. Through the use of graphic motifs, the show was able to establish unique identities for the participants. These motifs evolve as the show proceeds, communicating the identity of various stages of the audition and helping the audience to understand the process of the show.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Tencent Technology (Shenzhen) CO., LTD

Tencent
Technology (Beijing) Company Limited
Beijing City, China

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Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jangsoon Choe, Daniel Kim, Youjin Jeon, Jihye Won, June Kook, Suji Choi, Yura Kim, Hyeri Yoo, Chiyong Park

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Design

Tencent Technology (Shenzhen) CO., LTD

Tencent
Technology (Beijing) Company Limited
Beijing City, China

Jeff Han, Tina Ma, Joy Zhao, Fiona Zhou, Lei Zhang

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