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Malbec Signature Fragrance / Fragrance bottle design

Malbec Signature Fragrance
Malbec Signature Fragrance

Discipline: Packaging

Discipline: Packaging

Malbec is a traditional brand – it was the first fragrance to use alcohol extracted from grapes, and it is matured inside oak barrels, bought from French winemakers. Signature Edition is an Eau de Parfum developed for a selected consumer range, using the legendary Oud wood as an ingredient of the fragrance. The bottle design was created to express sophistication and exclusiveness, gathering elements from the male universe: dark wood, beverage crystal flasks, and bar interiors.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

O Boticario

O Boticario
Curitiba, Brazil

Design

Chelles & Hayashi Design

Chelles & Hayashi Design
São Paulo, Brazil

Gustavo Chelles, Romy Hayashi, Viviane Conrado

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