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To promote the UN’s Global Goals, star painter Leon Löwentraut agreed to translate each goal into a powerful painting. His 17 artworks are now on a traveling exhibition through art galleries worldwide. The challenge was to create an equally powerful digital exhibition that went beyond reposts of the paintings on Instagram. On Art4GlobalGoals.com, users not only learn about the Global Goals, but also take action on the issues the goals address by using the digital campaign's innovative navigation with digital brushes. To see each of Leon's paintings, visitors must first use these brushes to erase or wipe out the problem identified by the specific goal as way of expressing their support.
Alina Schlaier, Bryan James (Design Directors), Bart Claessens, Kelly Milligan (Creative Technologists), Christoph Wesseling (Creative Director Copy)