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Art4GlobalGoals / Awareness campaign

Art4GlobalGoals
Art4GlobalGoals

Discipline: Communication

Discipline: Communication

To promote the UN’s Global Goals, star painter Leon Löwentraut agreed to translate each goal into a powerful painting. His 17 artworks are now on a traveling exhibition through art galleries worldwide. The challenge was to create an equally powerful digital exhibition that went beyond reposts of the paintings on Instagram. On Art4GlobalGoals.com, users not only learn about the Global Goals, but also take action on the issues the goals address by using the digital campaign's innovative navigation with digital brushes. To see each of Leon's paintings, visitors must first use these brushes to erase or wipe out the problem identified by the specific goal as way of expressing their support.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

YOU Stiftung

YOU Stiftung
Düsseldorf, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Alina Schlaier, Bryan James (Design Directors), Bart Claessens, Kelly Milligan (Creative Technologists), Christoph Wesseling (Creative Director Copy)

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